The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 03, 2024
Filed:
Mar. 15, 2021
The Nielsen Company (Us), Llc, New York, NY (US);
Kevin Charles Lyons, New York, NY (US);
Elad Efraim, New York, NY (US);
Matthew Fornari, New York, NY (US);
Devin Jones, New York, NY (US);
Alon Kaftan, Rosh Ha'Ayin, IL;
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods and apparatus for managing models for classification of online users are disclosed. An example method includes determining a segment associated with a received impression, determining whether the received impression includes an indication that the received impression is the result of a conversion associated with the segment, determining a current ratio of converted to non-converted impressions associated with a classification model associated with the segment, determining a difference between the current ratio and a target ratio, and storing an indication of the received impression for use in at least one of training or updating a classification model associated with the segment when: (a) the difference does not meet a threshold or (b) counting the received impression in the ratio would reduce the difference.