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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 12075123 B1

PDFFull Text
Date of Patent:
Aug. 27, 2024

Filed:

Aug. 07, 2023

Concurrent presentation of non-programming media assets with programming media content at client device

Applicant:

Turner Broadcasting System, Inc., Atlanta, GA (US);

Inventors:

Donald Jude Loheide, Mableton, GA (US);

Matthew Paul Giles, Marietta, GA (US);

Gregory McClain Stigall, Douglasville, GA (US);

Nishith Kumar Sinha, Mableton, GA (US);

Cindy Loren Campbell, Atlanta, GA (US);

James J Arnzen, Atlanta, GA (US);

Nicolas Paul Webb, McDonough, GA (US);

Assignee:

Turner Broadcasting System, Inc., Atlanta, GA (US);

Attorney:

Alston & Bird LLP

Primary Examiner:

Adil Ocak

Int. Cl.
CPC ...
H04N 21/458 (2011.01); G06Q 30/0242 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0273 (2023.01); G06Q 30/0601 (2023.01); H04L 9/32 (2006.01); H04L 65/60 (2022.01); H04L 65/612 (2022.01); H04L 67/01 (2022.01); H04L 67/1097 (2022.01); H04L 67/125 (2022.01); H04L 67/306 (2022.01); H04L 67/51 (2022.01); H04L 67/60 (2022.01); H04N 21/233 (2011.01); H04N 21/234 (2011.01); H04N 21/235 (2011.01); H04N 21/2387 (2011.01); H04N 21/2389 (2011.01); H04N 21/239 (2011.01); H04N 21/24 (2011.01); H04N 21/2543 (2011.01); H04N 21/258 (2011.01); H04N 21/262 (2011.01); H04N 21/266 (2011.01); H04N 21/2668 (2011.01); H04N 21/431 (2011.01); H04N 21/435 (2011.01); H04N 21/44 (2011.01); H04N 21/472 (2011.01); H04N 21/478 (2011.01); H04N 21/6332 (2011.01); H04N 21/6587 (2011.01); H04N 21/81 (2011.01); H04N 21/835 (2011.01); H04N 21/84 (2011.01); H04N 21/845 (2011.01); H04N 21/8545 (2011.01); H04H 20/10 (2008.01); H04N 21/8358 (2011.01);
U.S. Cl.
CPC ...
H04N 21/458 (2013.01); G06Q 30/0242 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0275 (2013.01); G06Q 30/0633 (2013.01); H04L 9/32 (2013.01); H04L 65/60 (2013.01); H04L 65/612 (2022.05); H04L 67/01 (2022.05); H04L 67/1097 (2013.01); H04L 67/125 (2013.01); H04L 67/306 (2013.01); H04L 67/51 (2022.05); H04L 67/60 (2022.05); H04N 21/233 (2013.01); H04N 21/23418 (2013.01); H04N 21/23424 (2013.01); H04N 21/2353 (2013.01); H04N 21/2387 (2013.01); H04N 21/23892 (2013.01); H04N 21/2393 (2013.01); H04N 21/24 (2013.01); H04N 21/2543 (2013.01); H04N 21/25883 (2013.01); H04N 21/25891 (2013.01); H04N 21/26208 (2013.01); H04N 21/26241 (2013.01); H04N 21/266 (2013.01); H04N 21/2668 (2013.01); H04N 21/4312 (2013.01); H04N 21/4316 (2013.01); H04N 21/435 (2013.01); H04N 21/44008 (2013.01); H04N 21/44016 (2013.01); H04N 21/47217 (2013.01); H04N 21/47815 (2013.01); H04N 21/6332 (2013.01); H04N 21/6587 (2013.01); H04N 21/812 (2013.01); H04N 21/835 (2013.01); H04N 21/84 (2013.01); H04N 21/845 (2013.01); H04N 21/8545 (2013.01); G06Q 2220/00 (2013.01); H04H 20/10 (2013.01); H04N 21/8358 (2013.01);
Abstract

A system is provided for concurrent presentation of non-programming media assets with programming media content at a client device. The client device receives a response for occurrence of an event opportunity point from the media presentation and distribution system based on a selection criteria for the event opportunity point. A display view of the client device is modified, and a non-programming media asset is presented from a second media stream for a defined duration and different version of the programming media content in first partition, concurrently with the programming media content over second partition. The different version of the programming media content corresponds to the programming media content encoded based on a region within the modified display view allocated to the first partition. The presentation is based on user preference for specific item in the programming media content and user selection of the non-programming media asset displayed in past engagement.

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