The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 27, 2024
Filed:
Jan. 30, 2023
Walmart Apollo, Llc, Bentonville, AR (US);
Tanay Kumar Saha, San Jose, CA (US);
Yanbing Xue, Sunnyvale, CA (US);
Xiaobo Peng, Bellevue, WA (US);
Jayanth Korlimarla, Sunnyvale, CA (US);
Musen Wen, Mountain View, CA (US);
Wei Shen, Pleasanton, CA (US);
Rajesh Garigipati, San Bruno, CA (US);
Anant Furia, San Jose, CA (US);
Valeriy Pelyushenko, San Jose, CA (US);
Chintan Jagdish Rita, Sunnyvale, CA (US);
Ergin Guney, San Bruno, CA (US);
Walmart Apollo, LLC, Bentonville, AR (US);
Abstract
Systems and methods for automatically retrieving and providing digital advertisements from multiple channels with improved relevancy to a search query are disclosed. In some embodiments, based on a query, a first set of sponsored items is retrieved and ranked based on an optimization of conversion rate, and a second set of sponsored items is retrieved and ranked based on an optimization of click-through rate. Based on the first set of sponsored items and the second set of sponsored items, a ranked list of recommended items is generated for display based on an advertisement auction mechanism, in response to the query.