The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 06, 2024

Filed:

Jan. 24, 2023
Applicant:

Dish Network L.l.c., Englewood, CO (US);

Inventors:

Yunfeng Yang, Aurora, CO (US);

John S. Todd, Denver, CO (US);

Denise Carlson-Todd, Denver, CO (US);

Assignee:

DISH Network L.L.C., Englewood, CO (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/4627 (2011.01); H04N 21/4147 (2011.01); H04N 21/433 (2011.01); H04N 21/44 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/4627 (2013.01); H04N 21/4147 (2013.01); H04N 21/433 (2013.01); H04N 21/44016 (2013.01); H04N 21/812 (2013.01);
Abstract

Improved technical functionality is provided to dynamically select and seamlessly play advertisements immediately before playing of a recorded program upon selection of the recorded program for playing, or upon other detected events and conditions associated with the set-top-box (STB) or user. In some embodiments, this is performed by using metadata which may be delivered to and stored on a digital video recorder (DVR) prior to recording the program, providing a technical solution to enable opportunities for additional advertisement impressions. Playing of the advertisement may also or instead occur upon the recorded program finishing playing. Thus, the technical solution provides the additional opportunity for the content creator and/or the satellite television or cable service provider to sell advertising spots in addition to those already sold for breaks within the recorded program.


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