The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 06, 2024
Filed:
Dec. 30, 2022
Applicant:
Sling Tv L.l.c., Englewood, CO (US);
Inventor:
Robert Drew Major, Orem, UT (US);
Assignee:
Sling TV L.L.C., Englewood, CO (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 21/24 (2011.01); H04N 21/41 (2011.01); H04N 21/422 (2011.01); H04N 21/439 (2011.01); H04N 21/442 (2011.01); H04N 21/462 (2011.01); H04N 21/4722 (2011.01); H04N 21/478 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/4394 (2013.01); H04N 21/2407 (2013.01); H04N 21/41265 (2020.08); H04N 21/42209 (2013.01); H04N 21/42224 (2013.01); H04N 21/44222 (2013.01); H04N 21/4622 (2013.01); H04N 21/4722 (2013.01); H04N 21/47815 (2013.01); H04N 21/812 (2013.01); H04N 21/8173 (2013.01);
Abstract
Viewing of advertisements in broadcast television programming is electronically monitored using network communications to determine viewership of programming that is promoted in the ads. This correlation is enabled through a distributed information system that permits digital identification of ads in programming, as well as distributed tracking of ad and program viewership. Through automated gathering of viewership information and distributed data processing, advertising effectiveness can be very accurately tracked.