The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 06, 2024
Filed:
Mar. 25, 2016
W.w. Grainger, Inc., Lake Forest, IL (US);
Geoffry A. Westphal, Evanston, IL (US);
W.W. Grainger, Inc., Lake Forest, IL (US);
Abstract
Personalized search results are provided to a user by sending to the user a direct marketing email having associated therewith one or more opt-out elements. Information related to the user's interaction with the one or more opt-out elements is maintained in a database. When a search request is thereafter submitted to a search engine by the user, the information related to the user's interaction with the one or more opt-out elements is used to inhibit inclusion within the search results of one or more items. In addition or alternatively, when the user accesses a search interface having a plurality of search options selectable to provide a search request to the search engine, the information related to the user's interaction with the one or more opt-out elements is used to inhibit inclusion within the search interface of one or more of the plurality of user selectable search options.