Intelligent systems and methods for visual search queries

Abstract

A user can submit a visual query that includes one or more images. Various processing techniques such as optical character recognition (OCR) techniques can be used to recognize text (e.g. in the image, surrounding image(s), etc.) and/or various object detection techniques (e.g., machine-learned object detection models, etc.) may be used to detect objects (e.g., products, landmarks, animals, humans, etc.) within or related to the visual query. Content related to the detected text or object(s) can be identified and potentially provided to a user as search results or a proactive content feed. As such, aspects of the present disclosure enable the visual search system to more intelligently process a visual query to provide improved search results and content feeds, including those search results which are more personalized and/or consider contextual signals to account for implicit characteristics of the visual query and/or user's search intent.