The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 09, 2024

Filed:

Jul. 31, 2019
Applicant:

Wideorbit Llc, San Francisco, CA (US);

Inventors:

William E. Offeman, Redmond, WA (US);

John W. Morris, Washougal, WA (US);

Arden G. Adair, Seattle, WA (US);

Jean M. Callahan, Hayward, CA (US);

Assignee:

WIDEORBIT LLC, San Francisco, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04L 65/611 (2022.01); H04N 21/234 (2011.01); H04N 21/258 (2011.01); H04N 21/262 (2011.01); H04N 21/6405 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/6405 (2013.01); H04L 65/611 (2022.05); H04N 21/23424 (2013.01); H04N 21/25883 (2013.01); H04N 21/26258 (2013.01); H04N 21/812 (2013.01);
Abstract

Systems and methods for providing targeted content in streaming content online that takes into account content, including advertising content, delivered in a corresponding linear broadcast over a defined period of time (e.g., one day, one week). A broadcast content management system is provided that generates a multicast log that corresponds to a broadcast log, and sends the multicast log to a streaming content management system. The streaming content management system utilizes information in the multicast log to select advertisement content to be served to media player systems (e.g., video players).


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