The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 09, 2024
Filed:
Feb. 09, 2022
Roku, Inc., San Jose, CA (US);
Brian P. Jentz, Buxton, GB;
Alejandro Gutierrez, Dallas, TX (US);
Stefanos C. Liassides, Cardiff, GB;
Roku, Inc., San Jose, CA (US);
Abstract
A method and system for controlling dynamic ad replacement. An example method involves a computing system detecting that first and second ad-replacement platforms are or will be in contention with each other for replacement of a replaceable ad in a media stream and, responsive to at least the detecting, the computing system (i) deciding that the first ad-replacement platform should replace the replaceable ad and that the second ad-replacement platform should not replace the replaceable ad, and (ii) based on the deciding, causing the first ad-replacement platform to replace the replaceable ad and the second ad-replacement platform to not replace the replaceable ad.