The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 25, 2024
Filed:
Feb. 14, 2023
Applicant:
Amazon Technologies, Inc., Seattle, WA (US);
Inventors:
Abhay Doke, Boston, MA (US);
Vinod Krishnan Kulathumani, Westborough, MA (US);
Austin Reiter, Southport, CT (US);
Assignee:
Amazon Technologies, Inc., Seattle, WA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2023.01); G06Q 30/0204 (2023.01); G06Q 30/0242 (2023.01); G06T 7/70 (2017.01); G06V 10/26 (2022.01); G06V 10/70 (2022.01);
U.S. Cl.
CPC ...
G06Q 30/0244 (2013.01); G06Q 30/0204 (2013.01); G06Q 30/0246 (2013.01); G06T 7/70 (2017.01); G06V 10/26 (2022.01); G06V 10/70 (2022.01); G06T 2207/30201 (2013.01);
Abstract
Systems and techniques for displaying advertisements on a digital display and gathering impression and view data related to the advertisement that may be used to refine or score the advertisements for greater effectiveness. The impression and view data may be used to identify effective portions of advertisements and subsequently to train a machine learning model to predict impression data for advertisements that may be used to iteratively improve the advertisements.