The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 11, 2024

Filed:

Aug. 29, 2022
Applicant:

The Nielsen Company (Us), Llc, New York, NY (US);

Inventor:

Jan Besehanic, Tampa, FL (US);

Assignee:

The Nielsen Company (US), LLC, New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/44 (2011.01); G06V 20/40 (2022.01); H04H 60/31 (2008.01); H04H 60/59 (2008.01); H04N 21/4223 (2011.01); H04N 21/435 (2011.01); H04N 21/442 (2011.01); H04N 21/45 (2011.01); H04N 21/8358 (2011.01);
U.S. Cl.
CPC ...
H04N 21/44213 (2013.01); G06V 20/46 (2022.01); H04H 60/31 (2013.01); H04H 60/59 (2013.01); H04N 21/4223 (2013.01); H04N 21/435 (2013.01); H04N 21/4532 (2013.01); G06V 2201/02 (2022.01); H04H 2201/50 (2013.01); H04N 21/8358 (2013.01);
Abstract

Methods, apparatus, systems and articles of manufacture to measure exposure to streaming media are disclosed. An example apparatus to measure media exposure, the apparatus including memory, computer readable instructions, and processor circuitry to execute the computer readable instructions to obtain an image of streaming media presented by a media device, the media device separate from the processor circuitry, extract a video watermark from a chroma key of the obtained image, convert the video watermark into text formatted metadata, and transmit the text formatted metadate to a central facility.


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