The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 11, 2024
Filed:
Sep. 16, 2021
Adobe Inc., San Jose, CA (US);
Yaman Kumar, New Delhi, IN;
Vinh Ngoc Khuc, Campbell, CA (US);
Vijay Srivastava, Cupertino, CA (US);
Umang Moorarka, Chhattisgarh, IN;
Sukriti Verma, Rohini, IN;
Simra Shahid, Uttar Pradesh, IN;
Shirsh Bansal, Uttar Pradesh, IN;
Shankar Venkitachalam, Santa Clara, CA (US);
Sean Steimer, San Jose, CA (US);
Sandipan Karmakar, Fremont, CA (US);
Nimish Srivastav, Santa Clara, CA (US);
Nikaash Puri, New Delhi, IN;
Mihir Naware, Redwood City, CA (US);
Kunal Kumar Jain, Chennai, IN;
Kumar Mrityunjay Singh, Bengaluru, IN;
Hyman Chung, San Ramon, CA (US);
Horea Bacila, London, GB;
Florin Silviu Iordache, Bucharest, RO;
Deepak Pai, Sunnyvale, CA (US);
Balaji Krishnamurthy, Uttar Pradesh, IN;
Adobe Inc., San Jose, CA (US);
Abstract
Methods, computer systems, computer-storage media, and graphical user interfaces are provided for determining user affinities by tracking historical user interactions with tagged digital content and using the user affinities in content generation applications. Accordingly, the system may track user interactions with published digital content in order to generate user interaction reports whenever a user engages with the digital content. The system may aggregate the interaction reports to generate an affinity profile for a user or audience of users. A marketer may then generate digital content for a target user or audience of users and the system may process the digital content to generate a set of tags for the digital content. Based on the set of tags, the system may then evaluate the digital content in view of the affinity profile for the target user/audience to determine similarities or differences between the digital content and the affinity profile.