The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 04, 2024

Filed:

Mar. 16, 2022
Applicant:

Rovi Guides, Inc., San Jose, CA (US);

Inventors:

Albert Bennah, Cary, NC (US);

Jonathan B. Gilpin, Raleigh, NC (US);

James W. Lent, Durham, NC (US);

Kyle Miller, Durham, NC (US);

Bryan S. Scappini, Cary, NC (US);

Assignee:

ROVI GUIDES, INC., San Jose, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 16/248 (2019.01); G06F 16/21 (2019.01); G06F 16/2457 (2019.01); G06Q 30/0251 (2023.01);
U.S. Cl.
CPC ...
G06F 16/248 (2019.01); G06F 16/212 (2019.01); G06F 16/24573 (2019.01); G06F 16/24575 (2019.01); G06Q 30/0255 (2013.01); G06Q 30/0263 (2013.01);
Abstract

Methods and systems for presenting contextually relevant push content when a user is passively engaged with an application are described herein. The system detects that the user is engaged with an application on a device and monitors the user's level of engagement with the application. If the system determines that the user is passively engaged, the system prepares to insert push content into the current output. The system identifies a region on the current output into which to insert push content, for example a region unoccupied by content or a particular object. The system identifies a context of the current output and selects a push content item based on the context of the current output. Then, the system inserts the push content item into the empty region on the current output.


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