The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 28, 2024

Filed:

Feb. 14, 2020
Applicant:

Jbf Interlude 2009 Ltd, Tel Aviv, IL;

Inventors:

Robert A. Post, Jr., Los Angeles, CA (US);

Blake Barnes, San Francisco, CA (US);

Joseph Burfitt, Los Angeles, CA (US);

Eric Buehl, Santa Monica, CA (US);

Clifton Smith, Santa Monica, CA (US);

Nicholas Allen, Venice, CA (US);

Assignee:

JBF Interlude 2009 LTD, Tel Aviv, IL;

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 5/445 (2011.01); G06F 3/04847 (2022.01); G06F 3/0488 (2022.01); H04N 7/01 (2006.01); H04N 21/422 (2011.01);
U.S. Cl.
CPC ...
H04N 5/445 (2013.01); G06F 3/04847 (2013.01); G06F 3/0488 (2013.01); H04N 7/0122 (2013.01); H04N 21/42204 (2013.01);
Abstract

A method of presenting media content is disclosed. A plurality of assets is received at a device comprising a display and an orientation sensor. The plurality of assets comprises a first video asset associated with a first aspect ratio, and a second video asset associated with a second aspect ratio, different from the first aspect ratio. A desired aspect ratio is determined based on an output of the orientation sensor. In accordance with a determination that the desired aspect ratio is closer to the first aspect ratio than to the second aspect ratio, the first video asset is selected. In accordance with a determination that the desired aspect ratio is closer to the second aspect ratio than to the first aspect ratio, the second video asset is selected. The selected video is presented at the desired aspect ratio via the display.


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