The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 28, 2024
Filed:
Mar. 31, 2021
Applicant:
Dentsu Inc., Tokyo, JP;
Inventors:
Rina Akino, Tokyo, JP;
Dai Arakawa, Tokyo, JP;
Tomohiro Kawase, Tokyo, JP;
Wataru Kishimoto, Tokyo, JP;
Assignee:
DENTSU INC., Tokyo, JP;
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/262 (2011.01); G06Q 30/0242 (2023.01); G06Q 30/0273 (2023.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/262 (2013.01); G06Q 30/0242 (2013.01); G06Q 30/0273 (2013.01); H04N 21/812 (2013.01);
Abstract
More flexible planning is suitably realized. A cost calculation system according to one aspect of the present disclosure includes: an obtaining section that obtains information for identifying an effective zone including an advertisement slot in which a spot Commercial Message (CM) is desired to be intensively broadcast; and a control section that calculates cost per Gross Rating Point (GRP) in a case where the spot CM is intensively allocated to the effective zone.