logo

For the Inventor, By the Inventor

The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 11991406 B1

PDFFull Text
Date of Patent:
May. 21, 2024

Filed:

Nov. 10, 2020

Video content placement optimization based on behavior and content analysis

Applicant:

Open Text SA Ulc, Halifax, CA;

Inventors:

Thomas S. Gilley, New York, NY (US);

Eric Hoffert, South Orange, NJ (US);

Rabih Nassar, Ain Saadeh, LB;

Paul Soukup, Arlington, VA (US);

Assignee:

Open Text SA ULC, Halifax, CA;

Attorney:

Sprinkle IP Law Group

Primary Examiner:

Alfonso Castro

Int. Cl.
CPC ...
H04N 21/2668 (2011.01); G06Q 30/0201 (2023.01); G06Q 30/0241 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0273 (2023.01); H04N 7/16 (2011.01); H04N 7/173 (2011.01); H04N 21/234 (2011.01); H04N 21/239 (2011.01); H04N 21/2547 (2011.01); H04N 21/442 (2011.01); H04N 21/475 (2011.01); H04N 21/81 (2011.01); H04N 21/84 (2011.01); H04H 20/10 (2008.01); H04H 60/05 (2008.01); H04H 60/33 (2008.01); H04H 60/59 (2008.01); H04H 60/66 (2008.01);
U.S. Cl.
CPC ...
H04N 21/2668 (2013.01); G06Q 30/0206 (2013.01); G06Q 30/0241 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0253 (2013.01); G06Q 30/0254 (2013.01); G06Q 30/0255 (2013.01); G06Q 30/0257 (2013.01); G06Q 30/0273 (2013.01); H04N 7/165 (2013.01); H04N 7/17318 (2013.01); H04N 21/23418 (2013.01); H04N 21/23424 (2013.01); H04N 21/2393 (2013.01); H04N 21/2547 (2013.01); H04N 21/44213 (2013.01); H04N 21/44224 (2020.08); H04N 21/4756 (2013.01); H04N 21/812 (2013.01); H04N 21/84 (2013.01); H04H 20/10 (2013.01); H04H 60/33 (2013.01); H04H 60/59 (2013.01); H04H 60/66 (2013.01);
Abstract

An ad is placed in a movie, by analyzing inherent characteristics of the movie, analyzing viewed characteristics of the movie, analyzing viewer characteristics of a viewer of the movie, obtaining advertiser preferences for placement of the ad in the movie, determining costs of placing the ad in the movie based on the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics and the advertiser preferences, and placing the ad in the movie in accordance with the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics, the advertiser preferences and the determined costs.

Find Patent Forward Citations

Loading…