The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 14, 2024
Filed:
Oct. 11, 2021
Roku, Inc., San Jose, CA (US);
Jonathan Sullivan, Hurricane, UT (US);
Remy Spoentgen, Tampa, FL (US);
Thomas Harrington, New York, NY (US);
ROKU, INC., San Jose, CA (US);
Abstract
In one aspect, a method includes (i) identifying a plurality of upcoming content-modification opportunities for a content-presentation device, each respective content-modification opportunity corresponding to a respective underlying advertisement that is available for replacement by a respective supplemental advertisement; (ii) using the identified upcoming content-modification opportunities as a basis for determining expected values for a plurality of supplemental advertisements; (iii) selecting a subset of supplemental advertisements from among the plurality of supplemental advertisements based on the subset having expected values above a threshold value; (iv) in advance of the upcoming content-modification opportunities, sending the subset of supplemental advertisements to be locally stored at the content-presentation device; and (v) upon occurrence of one of the content-modification opportunities, causing the content-presentation device to replace one of the respective underlying advertisements with one of the locally stored supplemental advertisements.