The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 14, 2024
Filed:
Jun. 02, 2017
Pinterest, Inc., San Francisco, CA (US);
Bo Zhao, Redwood City, CA (US);
John William Gupta Egan, Mountain View, CA (US);
Burkay Birant Orten, Belmont, CA (US);
Koichiro Narita, San Francisco, CA (US);
Samuel Seth Weisfeld-Filson, Richmond, CA (US);
Pinterest, Inc., San Francisco, CA (US);
Abstract
Described are systems and methods for generating recommendation campaigns that optimize for both a desired short-term user behavior and a desired long-term user behavior. In comparison to existing techniques that focus on targeting advertisements or recommendations to specific individuals with a single goal of receiving an interaction with the advertisement from that individual (i.e., a desired short-term behavior), the disclosed implementations consider the long-term user behavior, such as increased visits to a website during a long-term rage, and generate a recommendation campaign that also optimizes for that desired long-term user behavior.