The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 30, 2024
Filed:
Apr. 14, 2022
Adobe Inc., San Jose, CA (US);
ADOBE INC., San Jose, CA (US);
Abstract
Systems and methods for customer journey optimization are described. One or more aspects of the systems and methods include displaying a workflow canvas including a representation of a customer journey corresponding to a digital content channel, wherein the customer journey comprises an ordered sequence of event definitions; displaying the digital content channel within the customer journey user interface; monitoring user interactions with digital content channel; receiving an event payload generated in response to a user interaction with the digital content channel based on the monitoring, wherein the event payload comprises event data describing the user interaction; generating an event definition based on the event data from the event payload, wherein the event definition defines a category of user interaction events on the digital content channel; adding the event definition to the customer journey; and displaying a representation of the customer journey including a visual representation of the added event definition.