The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 23, 2024
Filed:
Jan. 23, 2023
The Nielsen Company (Us), Llc, New York, NY (US);
Arun Ramaswamy, Tampa, FL (US);
Alan Bosworth, Oldsmar, FL (US);
Kevin K. Gaynor, Sunnyvale, CA (US);
Narasimha Reddy Goli, Hyderabad, IN;
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods and apparatus to measure exposure to streaming media are disclosed. An example apparatus includes for measurement of exposure to streaming media includes at least one memory, instructions in the apparatus, and processor circuitry to execute the instructions to: access metadata identifying media presented to a user, and cookie data, the metadata and the cookie data provided by a client device; determine whether the cookie data identifies the user to a database proprietor; in response to a determination that the cookie data does not identify the user to the database proprietor, send a redirect message instructing the client device to retransmit the metadata to a next-hop location; and in response to a determination that the cookie data does identify the user to the database proprietor, provide the metadata and a user identifier to a central facility.