The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 23, 2024

Filed:

Feb. 25, 2022
Applicant:

Microsoft Technology Licensing, Llc, Redmond, WA (US);

Inventors:

Kirill S. Lebedev, Novato, CA (US);

Elise Georis, San Francisco, CA (US);

Xiaoxu Wu, Sunnyvale, CA (US);

Alex S. Kaufman, San Francisco, CA (US);

Jialiang Mao, Arlington, VA (US);

Wanjun Liu, Mishawaka, IN (US);

Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04L 9/40 (2022.01);
U.S. Cl.
CPC ...
H04L 63/0421 (2013.01);
Abstract

Technologies for on-device experimentation include embodiments that receive a request to provide digital content for display in a slot of a user interface display screen of a first device. By a secure execution environment, an identifier received with the request is anonymized. The request is determined to be associated with a content distribution test. The anonymized identifier is assigned to a test group associated with the content distribution test. The secure execution environment receives user interface event data generated by the first device in response to the content distribution test. The received user interface event data is attributed to the test group. An association of the user interface event data with the test group and the content distribution test is provided by the secure execution environment to a second device different than the first device while the identifier and the anonymized identifier are not provided to the second device.


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