The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 23, 2024
Filed:
Jun. 23, 2023
Viant Technology Llc, Irvine, CA (US);
Timothy C. Vanderhook, Newport Beach, CA (US);
Christopher J. Vanderhook, Yorba Linda, CA (US);
Adityavijay B. Rathore, Ahmedabad, IN;
Manish H. Patil, Ahmedabad, IN;
Nagendra M. N. Sastry, Ahmedabad, IN;
Raviratan Arora, Jersey City, NJ (US);
Shanubhog G. Sangameswara, Cupertino, CA (US);
VIANT TECHNOLOGY LLC, Irvine, CA (US);
Abstract
A method and system determine a profile of a website. A record of visits by a group of profiled users to a web site is generated. Each of the profiled users has associated user demographic information. The profile for the website is calculated using the associated user demographic information and the record of visits. The profile consists of demographic characteristics of the web site. A website forecast is determined for a defined time period. The website forecast characterizes a target audience that consists of members of demographic subgroups with percentages in the website forecast that are greater than a predetermined threshold. A data or service is provided based on the calculated profile and website forecast.