The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 23, 2024
Filed:
Apr. 08, 2021
Snap Inc., Santa Monica, CA (US);
John Cain Blackwood, Los Angeles, CA (US);
Jason Brewer, Marina del Rey, CA (US);
Nima Khajehnouri, Los Angeles, CA (US);
Hadi Minooei, Irvine, CA (US);
Benjamin C. Steele, Oak Park, CA (US);
Qian You, Marina del Rey, CA (US);
Snap Inc., Santa Monica, CA (US);
Abstract
Systems and methods are provided for receiving a request for lookalike data, the request for lookalike data comprising seed data and generating sample data from the seed data and from user data for a plurality of users, to use in a lookalike model training. The systems and methods further provide for capturing a snapshot of social graph data for a plurality of users and computing social graph features based on the seed data and the user data for the plurality of users, training a lookalike model based on the sample data and the computed social graph features to generate a trained lookalike model, generating a lookalike score for each user of the plurality of users in the user data using the trained lookalike model, and generating a list comprising a unique identifier for each user of the plurality of users and an associated lookalike score for each unique identifier.