The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 16, 2024

Filed:

Nov. 17, 2014
Applicant:

Yahoo Ad Tech Llc, Dulles, VA (US);

Inventor:

Jeffrey Todd Wilson, Ashburn, VA (US);

Assignee:

Yahoo Ad Tech LLC, New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/0251 (2023.01);
U.S. Cl.
CPC ...
G06Q 30/0269 (2013.01);
Abstract

Systems and methods are disclosed for providing non-intrusive advertising content to users. The method includes receiving user input reflecting user content preferences for receiving desired content related to specific topics in lieu of standard advertising content. The method may further include receiving a web request for electronic and then retrieving desired content based on user content preferences. Thereafter, the method may include choosing non-intrusive advertising content and generating one or more datagrams including the desired content and the non-intrusive advertising content. The requested electronic content along with generated datagrams content may then be provided for displaying.


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