The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 16, 2024
Filed:
Aug. 08, 2023
Applicant:
Rovi Guides, Inc., San Jose, CA (US);
Inventors:
Joshua Brenner, New York, NY (US);
Christopher Ambrozic, Chapel Hill, NC (US);
Assignee:
Rovi Guides, Inc., San Jose, CA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2023.01); G06Q 30/0241 (2023.01); G06Q 30/0242 (2023.01);
U.S. Cl.
CPC ...
G06Q 30/0243 (2013.01); G06Q 30/0244 (2013.01); G06Q 30/0246 (2013.01); G06Q 30/0249 (2013.01);
Abstract
The present disclosure provides for management of impressions in advertisement campaigns. Impressions may be moved between different impression media based on performance metrics and historical data. Impression budgets may be modified in an active campaign based on forecasts determined using current performance data. Impression budgets may be reallocated between simultaneously active advertisement campaigns.