The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 16, 2024
Filed:
Jul. 21, 2020
Applicant:
Google Llc, Mountain View, CA (US);
Inventors:
Sam Liang, Palo Alto, CA (US);
Marius C. Milner, Palo Alto, CA (US);
Assignee:
Google LLC, Mountain View, CA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2023.01); G06Q 30/0251 (2023.01);
U.S. Cl.
CPC ...
G06Q 30/02 (2013.01); G06Q 30/0259 (2013.01);
Abstract
The present disclosure relates to a system and method for determining advertising conversion metrics. In some implementations, a method includes receiving spatial information associated with a user in connection with an advertisement presented through a wireless device. The advertisement is associated with an offlinestore having a geographic location. A likelihood of conversion is determined based, at least in part, on the spatial information and the geographic location of the offline store