The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 09, 2024
Filed:
May. 08, 2017
Applicant:
American Express Travel Related Services Company, Inc., New York, NY (US);
Inventors:
Balaji Balaraman, Bangalore, IN;
Sastry V S M Durvasula, Phoenix, AZ (US);
Sathish B. Muthukrishnan, Phoenix, AZ (US);
Harish Naik, Phoenix, AZ (US);
Neha Singh, Gurgaon, IN;
Assignee:
AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC., New York, NY (US);
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 16/9535 (2019.01); G06F 16/955 (2019.01); G06F 40/106 (2020.01); G06F 40/134 (2020.01);
U.S. Cl.
CPC ...
G06F 16/9535 (2019.01); G06F 16/9558 (2019.01); G06F 40/106 (2020.01); G06F 40/134 (2020.01);
Abstract
A system may deliver personalized content to a user. The system may create a user persona based on demographic information and stored clickstream data of the user. The system may learn which functionalities the user typically uses on a webpage, and the system may create a personalized version of the webpage for the user.