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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 11954160 B1

PDFFull Text
Date of Patent:
Apr. 09, 2024

Filed:

May. 08, 2017

Personalization using clickstream data

Applicant:

American Express Travel Related Services Company, Inc., New York, NY (US);

Inventors:

Balaji Balaraman, Bangalore, IN;

Sastry V S M Durvasula, Phoenix, AZ (US);

Sathish B. Muthukrishnan, Phoenix, AZ (US);

Harish Naik, Phoenix, AZ (US);

Neha Singh, Gurgaon, IN;

Assignee:

AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC., New York, NY (US);

Attorney:

Thomas | Horstemeyer, LLP

Primary Examiner:

Vaishali Shah

Assistant Examiner:

Berhanu Mitiku

Int. Cl.
CPC ...
G06F 16/9535 (2019.01); G06F 16/955 (2019.01); G06F 40/106 (2020.01); G06F 40/134 (2020.01);
U.S. Cl.
CPC ...
G06F 16/9535 (2019.01); G06F 16/9558 (2019.01); G06F 40/106 (2020.01); G06F 40/134 (2020.01);
Abstract

A system may deliver personalized content to a user. The system may create a user persona based on demographic information and stored clickstream data of the user. The system may learn which functionalities the user typically uses on a webpage, and the system may create a personalized version of the webpage for the user.

Find Patent Forward Citations

Quick Actions:

Balaraman, Balaji. (2024). Personalization using clickstream data (U.S. Patent No. 11954160). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/11954160

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

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