The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 02, 2024

Filed:

Aug. 13, 2018
Applicant:

Content Square Israel Ltd., Ramat Gan, IL;

Inventors:

Arik Yavilevich, Ashdod, IL;

Yevgeny Kurliandchick, Haifa, IL;

Assignee:

CONTENT SQUARE ISRAEL LTD, Ramat Gan, IL;

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04L 67/50 (2022.01); H04L 67/02 (2022.01);
U.S. Cl.
CPC ...
H04L 67/535 (2022.05); H04L 67/02 (2013.01);
Abstract

A system and method for method for monitoring and tracking browsing activity of a user on a client device. The method includes generating, based on browsing activity information of a user interacting with at least a page displayed over the client device and page information identifying in part the page displayed over the client device, an exposure map at a page-level view, wherein the exposure map indicates a salience of each area of a page-view respective of the page displayed over the client device and visited by the user.


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