The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 19, 2024
Filed:
Aug. 16, 2021
The Nielsen Company (Us), Llc, New York, NY (US);
Jan Besehanic, Tampa, FL (US);
Arun Ramaswamy, Tampa, FL (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods, apparatus, systems and articles of manufacture are disclosed for determining a probability of presence for a user of a first device at a second media presentation with a second device. An example apparatus includes memory, instructions in the apparatus, and processor circuitry to execute the instructions to determine a first probability of presence based on a first demographic impression, a non-demographic impression, and a shared data item, the first demographic impression logged by a database proprietor for a first device, the shared data item provided by the first device, the first probability of presence indicative of a likelihood that a user of the first device corresponds to the non-demographic impression.