The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 19, 2024
Filed:
Oct. 26, 2022
Yahoo Assets Llc, Dulles, VA (US);
Yufeng Ma, Santa Clara, CA (US);
Rao Shen, Sunnyvale, CA (US);
Kostas Tsioutsiouliklis, Saratoga, CA (US);
Donghyun Kim, San Jose, CA (US);
Liuqing Li, Santa Clara, CA (US);
Yahoo Assets LLC, New York, NY (US);
Abstract
In an example, first entities are extracted from user profiles. Second entities are extracted from content information associated with content item. User-associated metrics associated with the first entities are determined based upon the user profiles and/or content events. First vector representations of the first entities and second vector representations of the second entities are processed to generate an attention distribution array. Each value of the attention distribution array represents, for a user interested in an entity of the first entities, a proportion of (i) entity-specific activity, of the user, related to an entity of the second entities relative to (ii) an entirety of activity of the user. An inferred activity distribution array is generated by applying the user-associated metrics to the attention distribution array. A filtered subset of activity distribution values is generated by pruning values from the inferred activity distribution array. Transmission of content is controlled using the filtered subset of activity distribution values.