The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 05, 2024
Filed:
May. 15, 2020
Idealab Studio, Llc, Pasadena, CA (US);
William Gross, Pasadena, CA (US);
Idealab Studio, LLC, Pasadena, CA (US);
Abstract
A verification system configured to determine when customers respond to a real-world ad unit is disclosed. The system comprises: a first camera, a second camera, and a processor. The first camera is mounted at a billboard promoting an associated merchant. The second camera is installed at the merchant where it is configured to capture images of people present at the merchant. The processor is configured to: receive images of a first set of people from the first camera at the billboard; receive images of a second set of people from the second camera at the merchant; and identify a subset of people that appear in the first set and then in the second set. The processor can then generate a conversion rate based on the first set of people and the third set of people. The advertising system is therefore a close-loop system for measuring the effectiveness of advertising.