The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 05, 2024
Filed:
Feb. 28, 2023
Xad, Inc., New York, NY (US);
Prakash Muttineni, San Ramon, CA (US);
Huitao Luo, Fremont, CA (US);
Pravesh Katyal, Mountain View, CA (US);
Al Rashid, Mountain View, CA (US);
Akshay Tilak, Mountain View, CA (US);
Shanshan Tuo, San Jose, CA (US);
xAd, Inc., New York, NY (US);
Abstract
The present disclosure provides novel techniques to segment mobile entities based on signals from mobile devices associated with these mobile entities. In certain embodiments, a data file is built for each mobile entity to transform originally extremely high dimensional raw data derived from mobile devices communicating with a network into structured data characterizing associated mobile entities. The data files are structured for filtering and searching with respect to features associated with the signals from mobile devices, including location and non-location features. The data files are used to determine feature gains corresponding respectively to features related to a mobile segment. The features include first features of a first type and second features of a second type. The feature gains are used, among other things, to rank mobile entities for the mobile segment, with feature gains corresponding to the first features given a larger weight than feature gains corresponding to the second features.