The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 20, 2024

Filed:

Sep. 13, 2021
Applicant:

Paypal, Inc., San Jose, CA (US);

Inventors:

Suraj Powar, San Jose, CA (US);

Anand Vaidyanathan, San Jose, CA (US);

Kalyan Narasimhan, Sunnyvale, CA (US);

Saleem Faneeband, San Jose, CA (US);

Assignee:

PAYPAL, INC., San Jose, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 3/048 (2013.01); H04L 41/22 (2022.01); G06F 3/0484 (2022.01); G06F 9/451 (2018.01); H04L 67/306 (2022.01); G06Q 20/32 (2012.01);
U.S. Cl.
CPC ...
H04L 41/22 (2013.01); G06F 3/048 (2013.01); G06F 3/0484 (2013.01); G06F 9/451 (2018.02); G06Q 20/3265 (2020.05); H04L 67/306 (2013.01);
Abstract

A plurality of user segments is defined. Each user segment has a respective profile corresponding to one or more characteristics shared by one or more users. A plurality of elements of a user interface for a mobile application is defined. Each user segment is associated with a different subset of the elements. A first request is received to display the user interface on a first mobile device of a first user. In response to the first request, user data of the first user is analyzed. Based on the analysis, a first user segment to which the first user belongs is determined. The mobile application is then instructed to display the user interface according to a first customized layout on the first mobile device. The first customized layout includes a first subset of elements associated with the first user segment.


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