The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 06, 2024

Filed:

Mar. 16, 2022
Applicant:

A9.com, Inc., Palo Alto, CA (US);

Inventors:

Lionel Bitoun, Palo Alto, CA (US);

Bryan Thomas Quinn, Belmont, CA (US);

Assignee:

A9.com, Inc., Palo Alto, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2023.01); G06Q 30/0251 (2023.01); H04L 67/1095 (2022.01); H04L 9/40 (2022.01); H04L 67/01 (2022.01);
U.S. Cl.
CPC ...
G06Q 30/0253 (2013.01); G06Q 30/0267 (2013.01); H04L 63/08 (2013.01); H04L 67/01 (2022.05); H04L 67/1095 (2013.01);
Abstract

Supplemental content can be determined through a server-side process, wherein a primary content provider can obtain the supplemental content from a supplemental content provider before any of the content is sent to the client device initially requesting the primary content. A primary content provider submits a request that can include an authorization token for the primary content provider, a publisher token including a proxy identifier for the user, application, or client device, and other relevant information. The supplemental content provider can verify the information and select targeted content based on the information. The supplemental content can then be provided to the primary content provider for incorporation with the primary content. The primary content provider can adjust the layout or selection before sending to the client device for display.


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