The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 06, 2024

Filed:

Nov. 29, 2021
Applicant:

Adap.tv, Inc., Dulles, VA (US);

Inventors:

Amir Cory, Palo Alto, CA (US);

Katherine Krzoska, Palo Alto, CA (US);

Shubo Liu, Belmont, CA (US);

Garrett Badeau, Redwood City, CA (US);

Assignee:

ADAP.TV, INC., Dulles, VA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2023.01); G06Q 30/0242 (2023.01); G06Q 30/0241 (2023.01);
U.S. Cl.
CPC ...
G06Q 30/0244 (2013.01); G06Q 30/0277 (2013.01);
Abstract

Systems and methods are disclosed for optimizing distribution of resources to data elements, comprising receiving a designation of one or more data elements for distribution; receiving a designation of a plurality of electronic event types detectable over a network, the plurality of electronic event types being associated with receipt or electronic display of at least one data element of the one or more data elements, to be tracked; forecasting a return on investment, associated with distribution of the one or more data elements, based on a forecast of occurrences of the plurality of electronic event types; and optimizing distribution of resources to the one or more data elements based on the forecasted return on investment.


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