The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 06, 2024
Filed:
Apr. 21, 2022
Tencent Technology (Shenzhen) Company Limited, Shenzhen, CN;
Cheng Ling, Shenzhen, CN;
Yalong Wang, Shenzhen, CN;
Rui Wang, Shenzhen, CN;
Ruobing Xie, Shenzhen, CN;
Feng Xia, Shenzhen, CN;
Leyu Lin, Shenzhen, CN;
TENCENT TECHNOLOGY (SHENZHEN) COMPANY LIMITED, Shenzhen, CN;
Abstract
This application provides a content recommendation method and apparatus, an electronic device, and a storage medium. The content recommendation method includes obtaining content feedback information of a target object and content feature information of content that is to be recommended in response to a content recommendation request of the target object, the content feedback information comprising explicit feedback information and implicit feedback information and object portrait information of the target object; performing feature interaction according to the explicit feedback information and the implicit feedback information in the content feedback information, and obtaining behavior preference information; performing feature extraction based on the behavior preference information, the content feedback information, and the content feature information, and obtaining a predicted click-through rate (CTR); and determining, according to the predicted CTR, recommended content from the pieces of content that is to be recommended, and transmitting the recommended content to a terminal device.