The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 30, 2024
Filed:
Dec. 13, 2021
Applicant:
Quantcast Corporation, San Francisco, CA (US);
Inventors:
Eunsu Ryu, San Francisco, CA (US);
Sean Huang, San Francisco, CA (US);
Tong T. Pham, San Francisco, CA (US);
Joshua A. Job, San Francisco, CA (US);
Assignee:
Quantcast Corporation, San Francisco, CA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2023.01); G06Q 30/0251 (2023.01); H04W 4/02 (2018.01); G06Q 30/0273 (2023.01);
U.S. Cl.
CPC ...
G06Q 30/0261 (2013.01); G06Q 30/0267 (2013.01); G06Q 30/0275 (2013.01); H04W 4/023 (2013.01);
Abstract
A device's location and an identifier corresponding to the device are received. The device's location is privatized by mapping it to landmarks proximate to the device's location, storing the proximate landmarks in association with the device's identifier, and discarding the received location data. The proximate landmarks are featurized to generate a model which is used to determine a value of the advertising opportunity corresponding to a target identifier.