The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 23, 2024
Filed:
May. 12, 2022
Roku, Inc., San Jose, CA (US);
Matthew George Grover, San Jose, CA (US);
Roku, Inc., San Jose, CA (US);
Abstract
Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for managing content replacement in a content modification system, which can be applicable to dynamic advertisement insertion. A media device can provide a first segment of a linear sequence of content segments to a display device. The first segment can include an ending frame adjacent to a start frame of a second segment of the linear sequence of content segments, where the second segment is to be replaced by a replacement segment. Based on a determination that the replacement segment is unavailable, the media device can provide one or more additional copies of the ending frame of the first segment to the display device while the replacement segment to replace the second segment is unavailable.