The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jan. 16, 2024

Filed:

Apr. 12, 2021
Applicant:

Catalina Marketing Corporation, St. Petersburg, FL (US);

Inventors:

Angus Berry, St. Petersburg, FL (US);

James B. Clack, St. Petersburg, FL (US);

Assignee:

Catalina Marketing Corporation, St. Petersburg, FL (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 20/20 (2012.01); H04L 67/06 (2022.01); H04W 4/80 (2018.01); H04L 43/065 (2022.01); H04L 41/08 (2022.01); H04L 12/02 (2006.01); G06Q 20/04 (2012.01); H04L 67/50 (2022.01); H04L 41/0654 (2022.01); H04L 41/0813 (2022.01); H04L 41/0866 (2022.01);
U.S. Cl.
CPC ...
G06Q 20/20 (2013.01); G06Q 20/047 (2020.05); H04L 12/02 (2013.01); H04L 41/0654 (2013.01); H04L 41/0813 (2013.01); H04L 41/0866 (2013.01); H04L 41/0886 (2013.01); H04L 43/065 (2013.01); H04L 67/06 (2013.01); H04L 67/535 (2022.05); H04W 4/80 (2018.02);
Abstract

Systems and methods associated with media hub devices are provided that passively monitor user devices and transmit targeted media through in-channel transmissions that use the same channel used to monitor the user devices, or shifted channel transmissions that are different than the channel used to monitor the user devices. For example, a media hub device may passively monitor customer devices by scanning a wireless communication channel and obtaining device identification information transmitted by a user device that communicates the device identification information via the wireless communication channel. A media hub device may link the user device with a particular user or may anonymously monitor user behavior, through the monitored user device, without explicit knowledge of the identity of the user. Targeted media may be provided to the user device either in-channel using the same channel used to passively monitor the user device or a shifted channel using a different channel.


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