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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 11875161 B1

PDFFull Text
Date of Patent:
Jan. 16, 2024

Filed:

Feb. 09, 2017

Computerized system and method for analyzing user interactions with digital content and providing an optimized content presentation of such digital content

Applicant:

Yahoo Ad Tech Llc, Dulles, VA (US);

Inventors:

Sajjit Thampy, Sunnyvale, CA (US);

Daniel Ferrante, Redwood City, CA (US);

Amr Awadallah, Palo Alto, CA (US);

Assignee:

YAHOO AD TECH LLC, New York, NY (US);

Attorneys:

James J. DeCarlo

Greenberg Traurig, LLP

Primary Examiner:

Thu V Huynh

Int. Cl.
CPC ...
G06F 9/451 (2018.01); G06F 16/21 (2019.01); G06F 16/335 (2019.01); G06F 16/9535 (2019.01); G06F 16/957 (2019.01); G06Q 30/02 (2023.01); G06F 40/106 (2020.01); G06F 40/166 (2020.01);
U.S. Cl.
CPC ...
G06F 9/451 (2018.02); G06F 16/21 (2019.01); G06F 16/335 (2019.01); G06F 16/9535 (2019.01); G06F 16/9577 (2019.01); G06F 40/106 (2020.01); G06F 40/166 (2020.01); G06Q 30/02 (2013.01);
Abstract

Disclosed herein is a statistical approach, a win share approach, used to assign a win share value to content items. User interaction with content items is tracked, and a win share value is assigned to content items in response to a 'winning' action performed by a user. Win shares associated with content items are used to identify content items that are to be presented, and can further be used to identify an optimal presentation, e.g., layout, presentation frequency, etc., of content items that is to be presented.

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Quick Actions:

Thampy, Sajjit. (2024). Computerized system and method for analyzing user interactions with digital content and providing an optimized content presentation of such digital content (U.S. Patent No. 11875161). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/11875161

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

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