The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 09, 2024
Filed:
Jun. 30, 2015
Applicant:
Yahoo Ad Tech Llc, Dulles, VA (US);
Inventors:
Assignee:
YAHOO AD TECH LLC, Dulles, VA (US);
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/0273 (2023.01); G06Q 30/0242 (2023.01); G06Q 10/067 (2023.01); G06F 3/0481 (2022.01);
U.S. Cl.
CPC ...
G06Q 30/0273 (2013.01); G06F 3/0481 (2013.01); G06Q 10/067 (2013.01); G06Q 30/0246 (2013.01); G06Q 30/0275 (2013.01);
Abstract
The present teaching relates to analyzing user behavior associated with web contents. Information related to user interactions associated with a content item placed on a reference property is first obtained. A measurement associated with each user interaction of the content item is determined based on the obtained information. An analyzing model for the content item which characterizes statistics of the measurements associated with the content item is further constructed. A measurement threshold to be used to determine a cost of placing the content item on a target property is further determined using the constructed analyzing model.