The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 26, 2023

Filed:

Jan. 22, 2020
Applicant:

Tivo Corporation, San Jose, CA (US);

Inventors:

Kent Karlsson, San Francisco, CA (US);

Gabriel Netterdag, Stockholm, SE;

Martin Linderoth, Arsta, SE;

Ola Hållmarker, Hagersten, SE;

Assignee:

TiVo Corporation, San Jose, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 21/234 (2011.01); H04N 7/16 (2011.01); G06Q 30/02 (2023.01); H04N 21/434 (2011.01); H04N 21/61 (2011.01); H04N 21/6408 (2011.01); H04N 21/643 (2011.01); H04N 21/6437 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 7/165 (2013.01); G06Q 30/02 (2013.01); H04N 21/23424 (2013.01); H04N 21/4347 (2013.01); H04N 21/6131 (2013.01); H04N 21/6408 (2013.01); H04N 21/6437 (2013.01); H04N 21/64315 (2013.01); H04N 21/812 (2013.01);
Abstract

Mechanisms are provided for replacing default advertisement streams in a media stream with replacement advertisement streams. User profile information is obtained for a particular user and/or device. A default advertisement stream is identified and replaced with advertisement streams selected using the user profile information. Timestamp information and sequence number information is maintained to allow uninterrupted delivery of the modified media stream while customizing media streams for particular users.


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