The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 26, 2023

Filed:

May. 26, 2016
Applicant:

Jbf Interlude 2009 Ltd, Tel Aviv-Jaffa, IL;

Inventors:

Jonathan Bloch, Brooklyn, NY (US);

Barak Feldman, Tenafly, NJ (US);

Tal Zubalsky, Brooklyn, NY (US);

Yuval Hofshy, Kfar Saba, IL;

Alon Benari, Brooklyn, NY (US);

Assignee:

JBF Interlude 2009 LTD, Tel Aviv, IL;

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 5/445 (2011.01); H04N 21/81 (2011.01); H04N 21/61 (2011.01); H04N 21/234 (2011.01); H04N 21/482 (2011.01); H04N 21/45 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); H04N 21/23424 (2013.01); H04N 21/4524 (2013.01); H04N 21/482 (2013.01); H04N 21/6125 (2013.01);
Abstract

In a method and accompanying system for providing symbiotic media content, one or more advertising units comprising advertising video content are received at a user device. During the playback of primary video content to a user of the device, a plurality of user interface controls are displayed, with each control being associated with a respective advertising unit. On receiving an interaction with one of the controls, the primary video content is combined with the advertisement associated with the selected control, forming a symbiotic video. The symbiotic video is presented to the user and, on completion thereof, playback of the primary video content is continued.


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