The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 12, 2023
Filed:
Oct. 10, 2019
The Nielsen Company (Us), Llc, New York, NY (US);
Michael Sheppard, Holland, MI (US);
Ludo Daemen, Duffel, BE;
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods, systems and apparatus to improve the efficiency of calculating a customer retention rate are disclosed herein. An example apparatus described herein that may be implemented to calculate a customer retention rate includes a retention rate model generator to generate a baseline retention rate model based on survivability data associated with an observed duration of interest, a shifted-beta-geometric distribution generator to generate a shifted-beta-geometric distribution model based on the survivability data, a model modifier to modify the baseline retention rate model based on the shifted-beta-geometric distribution model to create a modified retention rate model, and a model comparator to reduce a computational burden of calculating the customer retention rate by merging the modified retention rate model with the baseline retention rate model to generate a merged shifted-beta-geometric model, the merged shifted-beta-geometric model including first and second shifted-beta-geometric model parameters to determine the customer retention rate.