The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 28, 2023
Filed:
Mar. 31, 2022
Paypal, Inc., San Jose, CA (US);
Justin Scott Lowery, San Jose, CA (US);
Mark Robert Shulman, Santa Clara, CA (US);
Adam Dustan, Milpitas, CA (US);
Keith Burns, Austin, TX (US);
Carla Lee Capps, Austin, TX (US);
Francisco Ulises Garcia Martinez, Austin, TX (US);
Sriram Ramakrishnan, Austin, TX (US);
Frank Anthony Nuzzi, Pflugerville, TX (US);
PAYPAL, INC., San Jose, CA (US);
Abstract
Dynamic web content personalization may be used to alter a web page such that two different people who view that web page do not see the exact same content on that page. The present disclosure includes techniques that allow a web page to be structured, via underlying source code, so that content can be dynamically generated based on a user transaction history. Further, dynamic content customization can effectively change the layout and functionality of a web page in ways not previously contemplated. For example, different control elements may become accessible based on a particular contextual user profile assigned to a user based on a transaction history. Modular content modules may also have a different appearance for different users.