The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 14, 2023
Filed:
Dec. 14, 2021
Dish Network L.l.c., Englewood, CO (US);
Yunfeng Yang, Aurora, CO (US);
DISH NETWORK L.L.C., Englewood, CO (US);
Abstract
Systems and methods for efficient processing and presentation of advertisement based on content re-encoding are provided. An example method includes receiving, by a receiving device, the program content stream and determining, by the receiving device, encoding information of the program content stream. The example method also includes determining timing for presenting a target advertisement, responsive to determining the timing for presenting the target advertisement, initiating re-encoding of content of the target advertisement to generate re-encoded advertisement content based on the encoding information, and enabling playback of the re-encoded advertisement content in accordance with the timing for presenting the target advertisement.