The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 14, 2023
Filed:
Dec. 10, 2020
Target Brands, Inc., Minneapolis, MN (US);
Troy T. Miller, Minneapolis, MN (US);
Erik Thoreson, Minneapolis, MN (US);
Matt Clark, Minneapolis, MN (US);
Nidhi Agarwal, Minneapolis, MN (US);
Rachit Singhal, Minneapolis, MN (US);
Suhas Chakravarthi, Minneapolis, MN (US);
Vinod Joseph, Minneapolis, MN (US);
Abhayjeet Singh, Minneapolis, MN (US);
Timothy James Hruska, Maple Grove, MN (US);
Evan Gaustad, Minneapolis, MN (US);
Target Brands, Inc., Minneapolis, MN (US);
Abstract
Techniques are provided for assessing and determining risks that are posed by various users to a website. The determined risk for each user can be used to modify the user experience of the website in a manner that is commensurate with the risk (or non-risk) posed by the user. Assessment of risks posed a website guest can be performed by collecting guest-related data from a plurality of different service engines, aggregating contextual information from the guest-related data, and calculating a risk score based on the contextual information. The risk score can represent the internal reputation of the guest using the guest device. The risk score can be transmitted to a remote computing device and used to modify content of the website according to the risk score. Further, a recommended action can be determined based on the risk score, which can be taken by a backend service for the website guest.