The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 14, 2023
Filed:
Sep. 21, 2020
Target Brands, Inc., Minneapolis, MN (US);
James Gaynor, Lawrence, PA (US);
Christopher Horn, Pittsburgh, PA (US);
Patrick Pisciuneri, Pittsburgh, PA (US);
Jonah P. White, Minneapolis, MN (US);
Target Brands, Inc., Minneapolis, MN (US);
Abstract
In some aspects, a system for enhancing performance of directed information delivery is provided. In one example, an advertising recommendation server receives an advertisement request including an advertisement for display on at least one of a plurality of webpages and a requested performance of the advertisement. The server extracts context data from the advertisement, and provides the extracted context data to a data model useable to generate predictions of performance of the advertisement when displayed on each of a plurality of webpages, trained based on performance data associated with previous displays of one or more previous advertisements on one or more of the plurality of webpages and context data from the one or more previous advertisements. A webpage is identified that meets expected performance, and a recommendation is provided to a decision platform.