The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 24, 2023
Filed:
Aug. 12, 2022
Target Brands, Inc., Minneapolis, MN (US);
Kunal Ghosh, Karnataka, IN;
Shweta Baranwal, Karnataka, IN;
Venkataramana Bantwal Kini, Sunnyvale, CA (US);
Target Brands, Inc., Minneapolis, MN (US);
Abstract
In general, methods and system for modeling the incremental value of a response to different types of treatment are disclosed. Some examples include modeling discount sensitivity for specific guests. One aspect is a method for modeling incremental sales for a retail enterprise which includes generating a proxy campaign. In some embodiments, the proxy campaign is used to train an uplift model to predict an uplift score for each guest in response to a proposed campaign. In some embodiments, the uplift score is used to select guests for the proposed campaign.