Contextual bandits-based ecosystem recommender system for synchronized personalization

Abstract

The instant systems and methods are directed to a contextual bandits machine learning model configured to enable granular synchronized ecosystem personalization and optimization. The system and methods determine an objective and feed the objective and one more lifecycle model propensity scores as inputs to the contextual bandits machine learning model. The contextual bandits machine learning model then generates one or more potential weighted model rewards, wherein each potential weighted model reward includes at least a desired user action, a weight, a channel, and an expected change to the objective, and selects a weighted model reward that optimizes the objective. An action recommendation is subsequently transmitted to a user device based on the weighted model reward, wherein the action recommendation is presented in a selected channel associated with the weighted model reward. Feedback associated with the action recommendation is collected and used in training and fine-tuning of the model.